Diapaulic Design

An interesting character (to say the least)

Paul is a graduate of the University of Wisconsin-Stevens Point with a BFA in Graphic Design. Paul’s extensive experience spans more than 25 years in the design, marketing, and project management fields, working for a variety of organizations in central Wisconsin. He has worked with numerous clients, including Nike, NFL, and ESPN. Projects include Corporate Identity, Print Advertising, Website Design, Online Marketing, Photography, Creative Direction, and Social Media.

Paul takes pride in the community, and has volunteered with several local organizations such as Habitat for Humanity, United Way’s Emerging Leaders, Wausau Tide Swim Club, and USA Swimming as an official. When not designing, Paul can be found enjoying the outdoors – sometimes in lederhosen and usually with a camera and/or fine craft beer in hand.

Paul resides in Rib Mountain with his wife and two daughters.


Creative marketing professional with extensive design knowledge and project management experience — as well as supervisory and management experience. Dedicated and hard-working creative individual with more than twenty five years of experience, committed to achieving the highest level of success.



University of Wisconsin – Stevens Point

  • BFA with an emphasis in Graphic Design, minor in Art History
  • Dean’s Achievement Award from 1992 to 1996 – Honors/High Honors


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Dreamweaver
  • HTML
  • CSS
  • WordPress
  • Foundation 6
  • SEO
  • Social Media
  • Microsoft Office Suite
  • Mac
  • Windows
  • Photography


Wausau Homes   2016 to present
Senior Marketing Coordinator

  • Coordinated and created all aspects of marketing, including campaigns, print and digital advertising, logo design and branding, booklet and brochure design, billboards, trade show display design and logistics, and comprehensive schedules
  • Created and managed a multitude of email campaigns, including nurture and trigger campaigns, as well as a schedule for distribution
  • Executed extensive photo manipulation of home exteriors and landscaping
  • Successfully assisted in organizing annual Builder Conference in Madison, WI


Adrenalign Marketing   2013 to 2016
Creative Kahuna

  • Logo design and branding, multimedia marketing campaigns, responsive website design and front-end coding, web graphics, booklet and brochure design, print ads, billboards, illustration, storefront and exterior signage, and business identity
  • Substantially increased creative output capabilities, which allowed ownership to focus on other areas of the business


Central Wisconsin Convention and Visitors Bureau   2010 to 2013
Marketing Coordinator

  • Co-designed annual visitor magazine with Marketing Director, coordinated pagination, created ads and written content, and shot original photography
  • Coordinated all marketing communications for the bureau including emails, press releases, calendar of events, and scheduled social media output on Facebook and Twitter
  • Assisted in design of visitwausau.com website; created and maintained online database of attractions, amenities, activities, events, and businesses; and created web graphics and images for website
  • Created all marketing materials for 2012 Badger State Summer Games, including award-winning poster


Eastbay, Inc./Footlocker.com   2008 to 2010
Creative Director

  • Directly managed staff of seven design, copywriting, and editorial staff
  • Established creative direction for nearly a dozen websites (Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Foot Action, etc.), improved visual impact with dramatic design and photography, and developed cohesive campaigns across media which aided in a double-digit sales increase
  • Oversaw creative direction and production of several print catalogs (including ESPN Shop)
  • Worked directly with colleagues and senior management within our organization and with our corporate offices in New York and Florida, as well as our external partners (Nike, adidas, ESPN, NFL, NBA, etc.)


Communication Logistics, Inc.   2007 to 2008
Manager of Project Coordinators

  • Supervision of three direct reports, all hiring and disciplinary action for the department, process development and implementation
  • All responsibilities of a Project Coordinator (see next)

Communication Logistics, Inc.   2004, 2005 to 2007
Project Coordinator

  • Project management and customer service for a multitude of clients at a mid-size design and marketing firm, coordinated with clients to determine marketing and design needs, as well as with external vendors for printing and related marketing services
  • Coordinate with management, photography, design, pre-press, marketing, and programming to facilitate client projects, ranging from small direct mail pieces, to large direct-to-consumer and business-to-business catalogs, to full e-commerce web sites
  • Assisted with photo manipulation and design layout when needed
  • Successfully managed one of the largest projects, with 500+ pages of catalog production and 850 shots of photography in a four month window


L&S Printing   2005
Creative Manager

  • Graphic design, pre-press, preflighting, and plate creation for all projects; customer service, and quality control with press operators


Eastbay, Inc./Footlocker.com   2000 to 2004
Lead Internet Graphic Designer

  • Managed several other web designers and coordinated the distribution and scheduling of all web design projects, trained and scheduled designers, and assisted management with other supervisory responsibilities
  • Established an internal proofing process both at Eastbay and with our corporate office in New York, as well as a creative process for Eastbay’s accounts with Amazon.com, Link Share, NBA, and NFL
  • Worked on a daily basis with upper management, as well as direct interaction with many large-scale vendors
  • Projects included Amazon.com, adidas, Jordan, NFL, NBA, Nike, Foot Locker, Lady Foot Locker, Kid’s Foot Locker, and Champs Sports


Eastbay, Inc./Footlocker.com   1998 to 2000
Art Director – NFL Shop

  • Graphic design, art direction, photo direction, and coordination of the NFL Shop catalog; established work processes to mass-produce 1000 pages of team-specific product each month of the NFL season
  • Managed several other artists and produced individual catalogs for all 31 teams throughout the NFL season


Eastbay, Inc./Footlocker.com   1996 to 1998
Graphic Designer/Art Director

  • Graphic design, art direction, and photo shoot direction for national and international catalogs with distributions in the millions
  • Tasked with many of the major design projects for the company